Strategic Communication: Campaign Planning

$20.50

Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.Key featuresChapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategyCases throughout help readers apply theory to real-life situationsIn Theory panels highlight key theories and demonstrate important links between theory and practiceStrategic Communication: Campaign Planning 2nd Edition by Mahoney, James and Publisher OUPANZ. ISBNs: 9780190303778, 0190303778. The print version of this textbook is ISBN: 9780190303761, 019030376X.

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