Marketing Research
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At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.
Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
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In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.Marketing Research 11th Edition by Carl McDaniel Jr., Roger Gates and Publisher Wiley. ISBNs: 9781119392026, 1119392020. The print version of this textbook is ISBN: 9781119392019, 1119392012.
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Marketing Research
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Free shipping is provided for all orders over $199.
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Orders under $199 will incur a flat-rate shipping fee of $7.99.
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All orders shipped within the United States will be subject to a sales tax charge of 5%.
Estimated Delivery Time
Once shipped, orders typically arrive within 6 to 10 business days. Our delivery times are from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Please allow additional time for deliveries to remote or rural locations.
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How to Return or Exchange an Item
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Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
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Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
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Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
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This book may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate marketing research courses. Experience the Interaction Between Marketing Research and Marketing Decision-Making Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material. The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs. Additional ISBNs 9780136085874Marketing Research An Applied Orientation By: Naresh K. Malhotra; SPSS SPSS Publisher: Pearson Print ISBN: 9780136085430, 0136085431 other ISBNs: 9780133071757, 0133071758 Edition: 6th Copyright year: 2010
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Marketing Research
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Orders under $199 will incur a flat-rate shipping fee of $7.99.
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All orders shipped within the United States will be subject to a sales tax charge of 5%.
Estimated Delivery Time
Once shipped, orders typically arrive within 6 to 10 business days. Our delivery times are from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Please allow additional time for deliveries to remote or rural locations.
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How to Return or Exchange an Item
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Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
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Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
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Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
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Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.
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Payment Security
At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.
Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
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Please retain this confirmation email for your records and reference in case of any inquiries or disputes.
This book may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in global marketing. Marketing Research The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new editioncontinues with the successful condensed and streamlined organization as the previous edition.An integrated case study throughout the text helps readers relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.Product details Simultaneous Publisher: Pearson; 8 edition (April 19, 2016) Publication Date: April 19, 2016
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Marketing Research
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All orders placed on our website are processed within 2-4 business days, from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Orders received after our daily cut-off time of 10:00 PM PT will be processed on the next business day. Please note that we do not process orders on weekends or public holidays.
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Free shipping is provided for all orders over $199.
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Orders under $199 will incur a flat-rate shipping fee of $7.99.
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All orders shipped within the United States will be subject to a sales tax charge of 5%.
Estimated Delivery Time
Once shipped, orders typically arrive within 6 to 10 business days. Our delivery times are from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Please allow additional time for deliveries to remote or rural locations.
Shipping Restrictions
Zetlly currently ships exclusively within the United States. At present, we do not offer international shipping or deliveries to P.O. boxes or APO/FPO addresses. Orders placed with addresses outside our designated delivery areas will be canceled, and refunds will be processed accordingly.
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How to Return or Exchange an Item
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Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
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Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
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Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
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At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.
Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
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Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making.
Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications.An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they�ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.Marketing Research 13th Edition by V. Kumar; Robert P. Leone; David A. Aaker; George S. Day and Publisher Wiley. ISBN: 9781119497493, 1119497493. The print version of this textbook is ISBN: 9781119497585, 1119497582.
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Order Processing Time
All orders placed on our website are processed within 2-4 business days, from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Orders received after our daily cut-off time of 10:00 PM PT will be processed on the next business day. Please note that we do not process orders on weekends or public holidays.
Shipping Methods and Carriers
Zetlly partners exclusively with reputable shipping carriers to ensure timely delivery of your orders. We utilize:
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FedEx
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UPS
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USPS
The choice of carrier is determined by factors such as destination, weight, and delivery timeframe to provide optimal service.
Shipping Rates and Fees
-
Free shipping is provided for all orders over $199.
-
Orders under $199 will incur a flat-rate shipping fee of $7.99.
-
All orders shipped within the United States will be subject to a sales tax charge of 5%.
Estimated Delivery Time
Once shipped, orders typically arrive within 6 to 10 business days. Our delivery times are from Monday to Friday, 8:00 AM – 6:00 PM Pacific Time (PT). Please allow additional time for deliveries to remote or rural locations.
Shipping Restrictions
Zetlly currently ships exclusively within the United States. At present, we do not offer international shipping or deliveries to P.O. boxes or APO/FPO addresses. Orders placed with addresses outside our designated delivery areas will be canceled, and refunds will be processed accordingly.
Tracking Your Order
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Please allow up to 48 hours for tracking information to update in the carrier’s system.
Eligibility for Returns and Exchanges
We accept returns and exchanges within 30 days from the date your order is delivered. Items must be unused, in the original condition, and accompanied by the original packaging and receipt or proof of purchase.
How to Return or Exchange an Item
To initiate a return or exchange, please follow these steps:
-
Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
-
Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
-
Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
Return Conditions
-
Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
-
Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.
Return Shipping Costs
Customers are responsible for return shipping costs unless the return is due to our error or a defective product. We recommend using a trackable shipping service to ensure your return reaches us safely.
Non-Returnable Items
The following items cannot be returned:
-
Digital products (e-books or downloadable content)
-
Personalized or customized items
-
Gift cards
Accepted Payment Methods
Zetlly accepts the following secure and widely trusted payment options:
-
PayPal: Easily pay through your PayPal account, benefiting from secure transactions and buyer protection.
-
Stripe: Pay securely using major credit and debit cards including Visa, MasterCard, American Express, and Discover via Stripe’s encrypted payment gateway.
Payment Security
At Zetlly, your security is our utmost priority. We utilize advanced encryption technologies and robust security protocols provided by PayPal and Stripe. All payment information entered on our site is encrypted using Secure Socket Layer (SSL) technology, ensuring your financial information remains private and secure throughout the transaction process.
Zetlly does not store any credit card or sensitive financial information directly on our servers, further enhancing the security and protection of your personal data.
Payment Process and Confirmation
Upon placing an order, your chosen payment method (PayPal or Stripe) will immediately process the transaction. You will receive an automated confirmation email shortly after your payment has been successfully completed, detailing your transaction and order summary.
Please retain this confirmation email for your records and reference in case of any inquiries or disputes.
In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.Marketing Research 11th Edition by Carl McDaniel Jr., Roger Gates and Publisher Wiley.
Save up to 80% by choosing the option for ISBN: 9781119392026, 1119392020. The print version of this textbook is ISBN: 9781119392019, 1119392012.
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