Strategic Management 7th Edition by Richard Lynch

$15.99

Strategic Management 7th Edition by Richard LynchISBN: 9781292064666?9781292064680?9780292064703Given that the topic of strategic management focuses essentially on developing and implementingthe future direction of organisations, every edition of this text must refl ect both the fundamentalsof the subject and the new challenges that face organisations at any point in time. This new, seventhedition of Strategic Management therefore balances the basic concepts for identifying the future oforganisations with the new challenges and opportunities that may lead to substantial change. Ittherefore explores new topics such as the signifi cant changes in social internet media, the fundamentalsof green strategy and the opportunities and problems of the global economy within the context ofa structured and critical approach to the essential elements of strategic management.The underlying theme remains the need to consider not only the rational approach to strategicdecision making, but also the creative aspects of such decisions ? an approach that remains unique tothis strategy text. The book argues that both of these approaches are essential to enable students andpractising managers to develop eff ective strategies. This two-pronged approach is entirely consistentwith the survey amongst strategy academics conducted for the Strategic Management Journal publishedin 2007.1In addition, the seventh edition presents three new areas of the topic:1 Two new chapters, the fi rst on sustainability and green strategy and the second on business models, to present new academic thinking in these areas.2 Major updates to the case material that explore the shifting economic fortunes of companiesaround the world, the rise of the developing nations and the rapid changes in communicationsand other technologies.3 Additional online and open-source teaching support material for both students and their professors.These three areas are explained in more depth later in this section.

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