Marketing Research Essentials
$25.00
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Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
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Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
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In Marketing Research Essentials, 9th Edition, authors Carl Mc Daniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors’ practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.Marketing Research Essentials 9th Edition by Carl Mc Daniel Jr.; Roger Gates and Publisher Wiley. ISBN: 9781119228325, 1119228328. The print version of this textbook is ISBN: 9781119239451, 1119239451.
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