Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising

$17.24

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile. Book details Page Numbers Source ISBN: B00974IO9O Publisher: SAGE Publications, Inc; 1 edition (December 14, 2011) Publication Date: May 8, 2015 Language: English ASIN: B00XEP6MZA

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Ad Critique
teaches advertising, marketing, and management students–both the “suits” and the “creatives”–how to effectively judge and critique creativity in advertising
. This textbook
is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
Book details
Page Numbers Source ISBN:
B00974IO9O
Publisher:
SAGE Publications, Inc; 1 edition (December 14, 2011)
Publication Date:
May 8, 2015
Language:
English
ASIN:
B00XEP6MZA