Marketing Management: The Big Picture

$23.99

Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications. Marketing Management: The Big Picture 1st Edition by Christine Nordhielm and Publisher Wiley. ISBN: 9781118801192, 1118801199. The print version of this textbook is ISBN: 9781118014554, 1118014553.

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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.
Marketing Management: The Big Picture 1st Edition by Christine Nordhielm and Publisher Wiley. ISBN: 9781118801192, 1118801199. The print version of this textbook is ISBN: 9781118014554, 1118014553.