A First Look at Communication Theory 8th Edition by Griffin, Em

Name: A First Look at Communication Theory 8th Edition by Griffin, Em
SKU: 258478_8925018
Availability: InStock

$18.99

A First Look at Communication Theory 8th Edition by Griffin, EmBy: Griffin, Em Publisher: McGraw-Hill Higher Education Print ISBN: 9780073534305, 0073534307 other ISBN: 0077433785 Edition: 8th Copyright year: 2013If you?re already familiar with A First Look at Communication Theory and understandthe approach, organization, and main features of the book, you may want tojump ahead to the ?Major Changes in the Eighth Edition? section. For those whoare new to the text, reading the entire preface will give you a good grasp of whatyou and your students can expect.A Balanced Approach to Theory Selection. I?ve written A First Look forstudents who have no background in communication theory. It?s designed forundergraduates enrolled in an entry-level course, regardless of the students? classification. The trend in the fi eld is to offer students a broad introduction to theoryrelatively early in their program. But if a department chooses to offer its fi rsttheory course on the junior or senior level, the course will still be the students? fi rstcomprehensive look at theory, so the book will meet them where they are.The aim of the text is to present 32 specifi c theories in a way that makes theminteresting and understandable. By the time readers complete the book, theyshould have a working knowledge of theories that explain a broad range of communicationphenomena. Of course, my ultimate goal is for students to understandthe relationships among the leading ideas in our fi eld, but before they can makethose connections, they need to have a good grasp of what the theorists are saying.The bulk of the book provides that raw material.

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