Advertising, Promotion, and other aspects of Integrated Marketing Communications, 11th Edition

Name: Advertising, Promotion, and other aspects of Integrated Marketing Communications, 11th Edition
SKU: GC-634656714
Availability: InStock

$39.99

Andrews/Shimp's ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition, provides comprehensive coverage of every aspect of marketing, including traditional methods such as advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling as well as emerging trends like social media, online practices and viral communications. This latest edition includes updates on environmental, regulatory and ethical issues and AI's impact on IMC and brand generation with up-to-date coverage of environmental marketing, social media advertising, direct marketing, AI in public relations and successful selling. Important Notice: Media content referenced within the product description or the product text may not be available in this version.Advertising, Promotion, and other aspects of Integrated Marketing Communications 11th Edition is written by J. Craig Andrews; Terence A. Shimp and published by Cengage Learning. ISBNs for Advertising, Promotion, and other aspects of Integrated Marketing Communications are 9798214048345, and the print ISBNs are 9780357983973, 0357983971. Additional ISBNs include 9780357984048.

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Estimated Delivery Time

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Eligibility for Returns and Exchanges

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How to Return or Exchange an Item

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Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
Package your item securely and include all original packaging and proof of purchase.

Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA

Return Conditions

Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.

Return Shipping Costs

Customers are responsible for return shipping costs unless the return is due to our error or a defective product. We recommend using a trackable shipping service to ensure your return reaches us safely.

Non-Returnable Items

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Digital products (e-books or downloadable content)
Personalized or customized items
Gift cards

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Payment Security

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Payment Process and Confirmation

Upon placing an order, your chosen payment method (PayPal or Stripe) will immediately process the transaction. You will receive an automated confirmation email shortly after your payment has been successfully completed, detailing your transaction and order summary.

Please retain this confirmation email for your records and reference in case of any inquiries or disputes.

Andrews/Shimp’s ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition, provides comprehensive coverage of every aspect of marketing, including traditional methods such as advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling as well as emerging trends like social media, online practices and viral communications. This latest edition includes updates on environmental, regulatory and ethical issues and AI’s impact on IMC and brand generation with up-to-date coverage of environmental marketing, social media advertising, direct marketing, AI in public relations and successful selling.
Important Notice: Media content referenced within the product description or the product text may not be available in this version.Advertising, Promotion, and other aspects of Integrated Marketing Communications 11th Edition is written by J. Craig Andrews; Terence A. Shimp and published by Cengage Learning. ISBNs for Advertising, Promotion, and other aspects of Integrated Marketing Communications are 9798214048345, and the print ISBNs are 9780357983973, 0357983971. Additional ISBNs include 9780357984048.