Audi-Werbung 19091965: Eine medienwissenschaftliche Analyse

Name: Audi-Werbung 19091965: Eine medienwissenschaftliche Analyse
SKU: GC-6697870537
Availability: InStock

$30.00

Das Buch untersucht die Geschichte eines der gro�en Automobilhersteller und der traditionsreichen Marke Audi erstmals im Spiegel ihrer Werbung. Die Autorin versteht Audi-Werbung als Kulturgut, das als zeitgeschichtliches Ph�nomen die Erforschung der Kulturgeschichte erm�glicht. Als Kulturfaktor vermittelt diese au�erdem Lebensstile, Ideologien und Trends. Unter Ber�cksichtigung der konkreten Unternehmens- und Markengeschichte �ber einen l�ngeren Zeitraum zeigt die Autorin zudem, dass Werbung als Dokument nicht nur des Kultur-, sondern auch des Unternehmens- und Markenwandels betrachtet werden kann. Additional ISBNs 9783631665251, 9783653058529, 3631665253, 365305852XAudi-Werbung 19091965: Eine medienwissenschaftliche Analyse 1st Edition is written by Marta Potuznikov� and published by Peter Lang Gmb H, Internationaler Verlag der Wissenschaften. ISBNs for Audi-Werbung 19091965 are 9783653963526, 3653963524 and the print ISBNs are 9783631665251, 3631665253. Additional ISBNs include 3631665253, 365305852X, 9783631665251, 9783653058529.

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Das Buch untersucht die Geschichte eines der gro�en Automobilhersteller und der traditionsreichen Marke Audi erstmals im Spiegel ihrer Werbung.

Die Autorin versteht Audi-Werbung als Kulturgut, das als zeitgeschichtliches Ph�nomen die Erforschung der Kulturgeschichte erm�glicht. Als Kulturfaktor vermittelt diese au�erdem Lebensstile, Ideologien und Trends. Unter Ber�cksichtigung der konkreten Unternehmens- und Markengeschichte �ber einen l�ngeren Zeitraum zeigt die Autorin zudem, dass Werbung als Dokument nicht nur des Kultur-, sondern auch des Unternehmens- und Markenwandels betrachtet werden kann. Additional ISBNs 9783631665251, 9783653058529, 3631665253, 365305852XAudi-Werbung 19091965: Eine medienwissenschaftliche Analyse 1st Edition is written by Marta Potuznikov� and published by Peter Lang Gmb H, Internationaler Verlag der Wissenschaften. ISBNs for Audi-Werbung 19091965 are 9783653963526, 3653963524 and the print ISBNs are 9783631665251, 3631665253. Additional ISBNs include 3631665253, 365305852X, 9783631665251, 9783653058529.