Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation

Name: Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation
SKU: GC-169052366
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$25.00

Bildsemiotik Grundlagen und exemplarische Analysen visueller Kommunikation Diese Einführung vermittelt in gut verständlicher Weise die theoretischen Grundlagen der drei Bereiche Syntaktik, Semantik und Pragmatik und erläutert dann in exemplarischen, didaktisch aufgebauten Bildanalysen die unterschiedlichen Strategien visuellen Gestaltens. Die wichtigsten Grundbegriffe und die produktivsten Analysemethoden werden nachvollziehbar und anregend dargestellt, ohne dass dabei ihre Komplexität über Gebühr reduziert würde. In ausführlichen Beispielanalysen, insbesondere aus dem Bereich der Werbung, verdeutlichen die Autoren die Anwendung von Grundlagen und Methoden der Bildsemiotik. Die zweite, korrigierte Auflage dieses in Text und Bild konzisen Lehrbuchs ist um zwei aktuelle Modellanalysen erweitert. Additional ISBNs 9783035614305Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation 2nd Edition is written by Gerhard Schweppenhäuser; Thomas Friedrich and published by Birkhäuser. ISBNs for Bildsemiotik are 9783035614367, 3035614369 and the print ISBNs are 9783035612202, 303561220X. Additional ISBNs include 9783035614305.

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Bildsemiotik
Grundlagen und exemplarische Analysen visueller Kommunikation
Diese Einführung vermittelt in gut verständlicher Weise die theoretischen Grundlagen der drei Bereiche Syntaktik, Semantik und Pragmatik und erläutert dann in exemplarischen, didaktisch aufgebauten Bildanalysen die unterschiedlichen Strategien visuellen Gestaltens. Die wichtigsten Grundbegriffe und die produktivsten Analysemethoden werden nachvollziehbar und anregend dargestellt, ohne dass dabei ihre Komplexität über Gebühr reduziert würde. In ausführlichen Beispielanalysen, insbesondere aus dem Bereich der Werbung, verdeutlichen die Autoren die Anwendung von Grundlagen und Methoden der Bildsemiotik. Die zweite, korrigierte Auflage dieses in Text und Bild konzisen Lehrbuchs ist um zwei aktuelle Modellanalysen erweitert.
Additional ISBNs
9783035614305Bildsemiotik: Grundlagen und exemplarische Analysen visueller Kommunikation 2nd Edition is written by Gerhard Schweppenhäuser; Thomas Friedrich and published by Birkhäuser. ISBNs for Bildsemiotik are 9783035614367, 3035614369 and the print ISBNs are 9783035612202, 303561220X. Additional ISBNs include 9783035614305.