City Branding and Promotion: The Strategic Approach
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This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomasz?w Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.Additional ISBNs9781351041942, 9780367730192, 9781351041935, 9781351041911City Branding and Promotion: The Strategic Approach 1st Edition is written by Waldemar Cudny and published by Routledge. ISBNs for City Branding and Promotion are 9781351041928, 1351041924 and the print ISBNs are 9781138488106, 1138488100. Additional ISBNs include 9781351041942, 9780367730192, 9781351041935, 9781351041911.
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