Consumer Behavior Building Marketing Strategy 14th Edition by David Mothersbaugh

Name: Consumer Behavior Building Marketing Strategy 14th Edition by David Mothersbaugh
SKU: 258388_5623123
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Consumer Behavior Building Marketing Strategy 14th Edition by David Mothersbaugh By: David Mothersbaugh Publisher: McGraw-Hill Higher Education Print ISBN: 9781260100044, 1260100049 other ISBN: 9781260158182, 1260158187 Edition: 14th Copyright year: 2020 Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle?s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content.

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Consumer Behavior Building Marketing Strategy 14th Edition by David Mothersbaugh
By: David Mothersbaugh
Publisher: McGraw-Hill Higher Education
Print ISBN: 9781260100044, 1260100049
other ISBN: 9781260158182, 1260158187
Edition: 14th
Copyright year: 2020
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends.Updated with strategy-based examples from an author team with a deep understanding of each principle?s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 14th edition of Mothersbaugh / Hawkins is tech-forward in both format and content.