Crafting and Executing Strategy Concepts 22th Edition by Arthur Thompson Jr
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Crafting and Executing Strategy Concepts 22th Edition by Arthur Thompson Jr
By: Arthur Thompson Jr
Publisher: McGraw-Hill Higher Education
Print ISBN: 9781260157376, 1260157377
other ISBN: 9781260157475, 1260157474
Edition: 22nd
Copyright year: 2020
Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author Margaret Peteraf a highly regarded researcher helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies
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