Cutlip and Center?s Effective Public Relations 11th International Edition by Glen M. Broom
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Cutlip and Center?s Effective Public Relations 11th International Edition by Glen M. Broom
By: Glen M. Broom
Publisher: Pearson (Intl)
Print ISBN: 9780273768395, 0273768395
other ISBN: 9780273775775, 0273775774
Edition: 11th
Copyright year: 2013
For courses in Introductory Public Relations.
Beginning with the first edition in 1952, Effective Public Relations (EPR) has introduced the
theory and principles of public relations, schooled its practitioners, and served as a reference
for those in the calling worldwide. This eleventh edition begins its seventh decade of advancing
public relations toward professional status.
WHAT?S NEW IN THE ELEVENTH EDITION OF EFFECTIVE
PUBLIC RELATIONS
? A new co-author brings new perspective, insight and content to the eleventh edition.
? Each chapter begins with ?Learning Outcomes? and ends with related questions in a
?Study Guide.?
? Considerations of social media and other new media technologies are incorporated
throughout the text.
? New case examples and illustrations throughout give chapter content ?real-world? context
and global perspective.
? New sections outline challenges faced by public relations practitioners, including those
related to diversity and professionalism.
? Expanded sections on measurement, evaluation and metrics.
? Legal aspects of public relations practice are more clearly articulated and presented in the
context of specific public relations concerns.
? New sections on message crafting, message framing, and message encoding and decoding
offer concrete, yet theory-grounded tips for message development.
? Five leading practitioners helped revise chapters on contemporary practice in Part 4 of the
text?The Practice.
? Seven new chapters on specific contexts of public relations practice accommodate the
increasing specialization of the profession?Business and Industry, Government and
Politics, Military Public Affairs, Nonprofits and Nongovernmental Organizations, Heath
Care, Education, and Associations and Unions.
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
Additional ISBNs
9780273775775.0, 9780273784678, 0273784676
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