Entrepreneurship in Tourism
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The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, ‘reflective practice’ activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level. Additional ISBNs1138048763, 1315169983, 1138048771, 9781138048768, 9781315169989, 9781138048775Entrepreneurship in Tourism 1st Edition is written by Andreas Walmsley and published by Routledge. ISBNs for Entrepreneurship in Tourism are 9781351690546, 135169054X and the print ISBNs are 9781138048768, 1138048763. Additional ISBNs include 1138048763, 1315169983, 1138048771, 9781138048768, 9781315169989, 9781138048775.
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