Global Business 4th Edition by Mike W. Peng

Name: Global Business 4th Edition by Mike W. Peng
SKU: 258486_2692731
Availability: InStock

$22.99

Global Business 4th Edition by Mike W. Peng By: Mike W. Peng Publisher: Cengage Learning Print ISBN: 9781337220415, 1337220418 other ISBN: 9781305890305, 1305890302 Edition: 4th Copyright year: 2017 Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, ??What determines the success and failure of firms around the globe??? Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view throughout every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover every chapter?s opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today?s global business landscape. Additional ISBNs 9781305500891, 9781305642461, 130550089X, 1305642465, 9781305973572, 9781305500891

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Global Business 4th Edition by Mike W. Peng
By: Mike W. Peng
Publisher: Cengage Learning
Print ISBN: 9781337220415, 1337220418
other ISBN: 9781305890305, 1305890302
Edition: 4th
Copyright year: 2017
Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, ??What determines the success and failure of firms around the globe??? Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view throughout every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover every chapter?s opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today?s global business landscape.
Additional ISBNs
9781305500891, 9781305642461, 130550089X, 1305642465, 9781305973572, 9781305500891