Global Marketing 7th Edition by Warren J. Keegan

Name: Global Marketing 7th Edition by Warren J. Keegan
SKU: 258538_4180195
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Global Marketing 7th Edition by Warren J. Keegan By: Warren J. Keegan; Mark C. Green Publisher: Nobel Academic Publishing Print ISBN: 9786053200437, 6053200433 other ISBN: 9786053200437, 6053200433 Edition: 7th Copyright year: 2015 The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The seventh edition examines the effect of the global financial crisis on global marketing strategy. Additional ISBNs 9786053200437.0

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Global Marketing 7th Edition by Warren J. Keegan
By: Warren J. Keegan; Mark C. Green
Publisher: Nobel Academic Publishing
Print ISBN: 9786053200437, 6053200433
other ISBN: 9786053200437, 6053200433
Edition: 7th
Copyright year: 2015
The excitement, challenges, and controversies of global marketing.
Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
The seventh edition examines the effect of the global financial crisis on global marketing strategy.
Additional ISBNs
9786053200437.0