International Marketing
$27.85
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All orders shipped within the United States will be subject to a sales tax charge of 5%.
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Shipping Restrictions
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How to Return or Exchange an Item
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Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
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Our team will respond within 24 hours to provide detailed instructions, including the specific Return Address for your shipment.
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Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
Return Conditions
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Items must be returned in their original condition, unworn, undamaged, and complete with all original packaging and documentation.
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Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.
Return Shipping Costs
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Non-Returnable Items
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Digital products (e-books or downloadable content)
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Personalized or customized items
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Gift cards
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Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, Power Point slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.International Marketing 2nd Edition by Daniel W. Baack; Barbara Czarnecka; Donald Baack and Publisher Sage Publications Ltd (UK). ISBN: 9781526463104, 1526463105. The print version of this textbook is ISBN: 9781506389219, 150638921X.
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