Introduction to Global Business: Understanding the International Environment & Global Business Functions 3rd Edition
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Understanding today’s rapidly changing global business environment can be challenging, particularly with conflicting news about how business actions in the European Union or emerging economies of Asia, or migrations from Mexico and Central America are impacting the U.S. and world economies. INTRODUCTION TO GLOBAL BUSINESS: UNDERSTANDING THE INTERNATIONAL ENVIRONMENT & GLOBAL BUSINESS, 3E provides a clear, comprehensive analysis of today’s global business environment, supported by current examples and mini-cases. Written by authoritative professionals, this edition introduces globalization using unparalleled scholarship and the fundamentals of the global business environment – culture, ethics, economics and information technology. You see how shifts in the global geopolitical balance of power and changing regional strategic alliances can impact job opportunities and future living standards, as the text flows from concept to application. Introduction to Global Business: Understanding the International Environment & Global Business Functions 3rd Edition is written by Julian Gaspar and published by Cengage Learning. ISBNs for Introduction to Global Business: Understanding the International Environment & Global Business Functions are 9798214346373, and the print ISBNs are 9780357717011, 0357717015. Additional ISBNs include 9780357717172, 9780357717080, 9780357717097.
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