MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China

Name: MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China
SKU: GC-5315553705
Availability: InStock

$85.00

Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context. Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China is written by Cheris Shun-ching Chan and published by Oxford University Press. ISBNs for MARKETING DEATH C are 9780199875214, 0199875219 and the print ISBNs are 9780195394078, 0195394070.

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Marketing Death is the first book to offer an analysis of the emergence of a life insurance market outside of a Western context.

Drawing on rich ethnographic data, it documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.MARKETING DEATH C: Culture and the Making of a Life Insurance Market in China is written by Cheris Shun-ching Chan and published by Oxford University Press. ISBNs for MARKETING DEATH C are 9780199875214, 0199875219 and the print ISBNs are 9780195394078, 0195394070.