Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences

Name: Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences
SKU: GC-6670842637
Availability: InStock

$161.00

This is the of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today's latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren�t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform �raw facts� about digital behavior into meaningful knowledge about your visitors� what they were trying to accomplish�how well you helped them� how you can personalize and optimize their digital experiences from now on� how you can use measurement to provide deep personalization at scale.Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences 1st Edition is written by Gary Angel and published by Pearson FT Press PTG. ISBNs for Measuring the Digital World are 9780134195131, 0134195132 and the print ISBNs are 9780134195087, 0134195086.

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This is the of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren�t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform �raw facts� about digital behavior into meaningful knowledge about your visitors� what they were trying to accomplish�how well you helped them� how you can personalize and optimize their digital experiences from now on� how you can use measurement to provide deep personalization at scale.Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences 1st Edition is written by Gary Angel and published by Pearson FT Press PTG. ISBNs for Measuring the Digital World are 9780134195131, 0134195132 and the print ISBNs are 9780134195087, 0134195086.