Relationship Marketing in the Digital Age
$19.00
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How to Return or Exchange an Item
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Contact our customer support at contact@zetlly.com with your order number and reason for return or exchange.
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Package your item securely and include all original packaging and proof of purchase.
Return shipments should be sent to: Blanq LLC 1201 South Hope Street Apt 2413, Los Angeles, CA 90015, USA
Return Conditions
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Items returned without prior authorization or not meeting the above conditions may not qualify for a refund or exchange.
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The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer-seller relationships.Additional ISBNs9781138310025|9781315143583|9780367786922, 1138310026|1315143585|0367786923, 9781138310025|9781315143583, 1138310026|1315143585, 9780367786922Relationship Marketing in the Digital Age 1st Edition by Robert W. Palmatier; Lena Steinhoff and Publisher Routledge. ISBN: 9781351388238, 1351388231. The print version of this textbook is ISBN: 9781138310025, 1138310026.
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