Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

Name: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
SKU: 978-0765617989
Availability: InStock

$18.77

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.Product details Simultaneous Publisher: Routledge; 1 edition (January 28, 2015) Publication Date: January 28, 2015

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